ASG ceo Vijay Kumar says "The main mission of ASG is to create a legion of kids that play guitar so they too can start their own bands. It was my favorite bands that inspired me to pick up a guitar and learn to play. Sick Of It All has inspired so many great punk hardcore bands to start and were an essential part of my life. It’s a honor to have them join ASG. Asking Alexandria, on the other side of the coin, represents the new wave of DIY bands that have broken through to the mainstream, subverting from the inside. We look forward to their fans being able to pick up their ASG."
Artist Series Guitar launched in summer of 2010 and has included models by Demon Hunter, Parkway Drive, Bleeding Through, Death By Stereo and Throwdown. Press has been quick to give props to the company with Ultimate-Guitar.com saying “These are very reasonably-priced, feature-rich guitars, with great tone” and “These easily stand up to any other Les Paul-inspired guitar, and due to the limited nature of each artistic run, you’re virtually guaranteed to stand apart when you take the stage.” Alternative Press, Revolver, Hails & Horns, Sirius Radio and Noisecreep also featured ASG as well. Sick Of It All and Asking Alexandria models begin shipping on September 1st.


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